What ingredient should clients look for in products to protect their hair color?

Clients looking to protect their hair color should seek out UV filters in their products. UV filters are designed to shield the hair from the damaging effects of ultraviolet rays from the sun, which can lead to color fading and degradation. Exposure to sunlight can not only dull the vibrancy of hair color but can also weaken the hair structure over time. Using products with UV filters helps create a barrier that minimizes these harmful effects, thereby maintaining the integrity and longevity of the hair color.

Sulfates are cleansing agents that can strip hair of its natural oils and color, which makes them less desirable for color-treated hair. Alcohol can be drying and may cause damage, leading to quicker fading of hair color. Silicones can help with shine and smoothness but do not offer the protective benefits against UV exposure that UV filters provide. Therefore, incorporating products with UV filters is a proactive measure to help safeguard vibrant, healthy hair color.